Brand Spirit


Brand Spirit is a singular project developed by Andrew Miller, with which he describes:

Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. I can purchase each object for less than $10, it can be something I own, something another person gives me, or something I find.

It is really rather surprising how many brands are so easily recognizable by its products (Coca-Cola) and how they become aspects of our daily lives (American Express), or in the symbol of a generation (Nintendo), or a profession (Moleskine).

In the shop