Hermés Window Display

art & illustration

Japanese designer, Tokujin Yoshioka designed an understated window display to feature iconic Hermés scarves—a timed video of a woman’s face, softly blowing at a scarf. The hanging scarf moves slightly with the help of hidden fans. Tokujin Yoshioka, the “designer of sensations,” is fond of accidental happenings. He simply suspends an iconic garment in the air, presents it as a real-life object and prepares you for the unexpected.

In this installation, I created a space where one can perceive someone behind the scarves as if life were breathed into them.

Think a gentle breath, the lightest of touches can move real things? Such lightness. Over-the-top fun.

In the shop