Having given up smoking for 3 years, this doesn't seem to have the appeal as it would have then. Still though, I love the way ASYL has designed this retro-futuristic packaging for JT Tobacco.
The alternative packaging is refreshing with the side slide box. I hope they won't be forced to put on the anti-cancer images just for the minimalist's sake! The Zippo collection just tops it off for me too.