Minimalist design, beautiful form and color, comfortable feel, and a sense of fun that’s the new Lotta mobile phone. It sits firmly in your hand and casts a delicate, trapezoidal silhouette. A two-tone contrast plays on its bright surface and features a matte finish and polished texture.

Ichiro Iwasaki has designed this new mobile phone for the Japanese company iida. He initially worked at the Sony Design Center, later moved to Italy.

After having experiences at design studios in Milan, returned to Japan and established Iwasaki Design Studio in 1995. He received a number of awards including the design award of the Federal Republic of Germany, the iF design award, the red dot award and the G-mark special award.