(This is the second of a series of two posts)

Examine a paper notebook. Mostly, it captures our dreams around ideas. As if doodling on a notepad would be the happiest activity on earth. Detour notepad global exhibition, including fifty Moleskine notebooks showcased the creative discipline of architects, designers, and artists in 2009. Japanese product designer, Naoto Fukasawa’s notebook was featured.

Mr. Fukasawa’s Moleskine notebook sketches show the main attributes of his creative philosophy: Simplicity, objectivity, and modesty. He believes we can live with fewer objects. Instead of creating new forms, he feels we should rethink how objects are used. Some of Mr. Fukasawa’s iconic work includes a wall-mounted MUJI CD player and a humidifier for ±0 (Plus Minus Zero).

“I want to design the unnoticeable.” says Naoto Fukasawa. And no more. Call it human simplicity.