New Math

graphic design

So Mathematics is minimalist—a method to reduce the complexity of terms. When it comes to process, Engineering has the cool factor; it starts with the acronym KISS (keep it simple, stupid). Craig Damrauer is on a mission to combine art, science and math with unambiguous formulas.

New Math posters by artist and writer, Craig Damrauer, feature equations that describe thoughts and feelings through cause-and-effect relations. The fuzzy logic and emotions merge to create rationalism and positivism through reductivism—enjoyably saucy.

Add a little bit of common-sense here, some creativity there and voilà! A formula for unobtrusive design: Design = ease + context + reductivism.

In the shop