Club Traube


Wine lovers now have their minimalist temple. Located in Stuttgart, Germany, Club Traube is viDeli’s new headquarters. The new office also features an event space and serves as the chief logistics point for viDeli online and Weinimport wholesale. Founders Sabine Harms and Oliver Schmid worked in close collaboration with Hippmann Architects and Projekttriangle Design Studio to design the cast-concrete building. 

Carefully curated lines of sight offer visitors a view into spaces within the building that would otherwise be hidden, offering scattered perspectives through offices, the warehouse, and the packaging station. A seemingly random arrangement of quadratic windows create postcard-like panoramas out onto the surrounding landscape. Internally, concrete is teamed with modest brass, oak, and black details. The interior also includes a selection of eye-catching artworks and design classics.

A particular highlight is the sculptural sense of this building in concrete compared to its ordinary neighbourhood of a commercial area in east Stuttgart.

In the shop