The latest addition to fashion designer Phillip Lim's fleet of boutiques is the flagship by Hackney-based retail designers Campaign. Located on Great Jones Street in New York City, the minimal store presents the label 3.1 Phillip Lim in a generous space across 325 square meters of poured-concrete, limestone and marble flooring.

The archetype columns of NoHo's loft spaces provide the datum where gold fixture rails are centered upon, engaging a dialogue with the subdued furniture and plinths bases chosen for their quiet textures and colors in champagne-gold legs, green mink marble and onyx. These accent the white minimalist space beautifully and do not distract from the curated clothing on display.

Large slabs of stones anchor the back of the store like a stage for the display of shoes and accessories, yet the slabs lead to the monolithic dressing area at the rear of the store. These hard surfaces are juxtaposed by elements such as the softness of the curved plywood wall that leads downstairs, the wash of light from the skylight above and the large studio canvases as rectilinear backdrops placed against the side walls add depth to the interior.

It is an ethereal space, a strong brand direction for the fashion label and a beautiful minimalist interior that makes me look forward to the next series of stores by Campaign for 3.1 Phillip Lim.