Ora Lattea

industrial design

Minimal design does not always have to be serious. I love the ironic nature of Denis Guidone's Ora Lattea watch, created for Nava Design. The piece plays with our expectations of what a traditional timepiece should be. Instead of hands there are two moving dots circling around the third one in the middle. The bigger dot represents the hour while the smaller dot represents the minute; the central dot remains fixed.

It is pleasing that the brand name is displayed on the side of the watch. This way the dial remains untouched, giving the dots all the negative space they need. The Ora Lattea wristwatch is available in two sizes and suitable for both men and women.

In the shop