SURI (Sustainable Rituals), a British sustainable wellness brand, has introduced its groundbreaking and simple looking Sustainable Sonic Toothbrush, which delivers an eco-conscious, superior clean. This innovative toothbrush, designed with dental expertise, operates at an impressive 33,000 sonic vibrations per minute. What sets the toothbrush apart is its commitment to environmental responsibility. It features a plant-based head and a repairable aluminium body, offering an eco-friendly alternative for electric toothbrush users. Its compact size and self-cleaning UV-C case make it perfect for travellers.

Clinical trials have verified that the SURI's design outperforms industry standards, removing 100% more plaque for healthier gums. It combines top-notch cleaning, sustainability, and a sleek minimalist design.

SURI addresses the issue of billions of toothbrushes ending up in landfills each year. Electric toothbrushes are effective but have a significant carbon footprint. This toothbrush is designed to be easily repaired and recycled, setting a new industry standard. SURI's carbon-neutral certification and CO2 offsetting through Climate Partner showcase their commitment to the environment.

The Sustainable Sonic Toothbrush features a right-to-repair approach with an aluminium handle and plant-based heads. A subscription plan offers a lifetime guarantee for brush head replacements and free maintenance. SURI also facilitates hassle-free product recycling to prevent items from ending up in landfills.