Melbourne-based graphic design and communication studio Mildred & Duck have created a beautifully minimal new identity for B . H . Embroidery—a 20 year old family-run embroidery and customisation business—with the aim of reflecting their position at the forefront of progress and technology in its industry. The studio explains:

The resulting brand is timeless with a corporate sensibility, honouring the contemporary side of the business while remaining grounded in their history. In application, the identity becomes a contemporary take on the traditional customisation of garments using owner’s initials.