This lovely packaging concept for Pravda Vodka comes from Samantha Ziino, a student at RMIT University in Melbourne, Australia. She explains:

We had to do a project on an existing polish vodka alcohol. Pravda is a Polish vodka which prides itself on purity and fine ingredients. The bottle and box are white and simple, creating an aesthetic purity. A little red is used to distinguish the brand whilst staying true to Polish culture.

Vodka bottles are traditionally transparant, to communicate the clarity of the vodka, which is indicative of its quality. This bottle would therefore definitely stand out and attract the desired attention. That's why we say: My kochamy to butelka wódki!