Let us have a look at COS. Thought up by the H&M group in 2007 and led by brand manager Marie Honda since 2011, the London based brand is keen to develop a tactile functional style that lives beyond the seasons.

COS — which abbreviates Concept Of Style — proves that there is a chance for better quality and sophisticated silhouettes in the mass market. The Autumn/Winter 2014 looks also prove that the popularity of precise and sharp styling as well as elaborate photography has tremendously increased during the last seven years. The current collection itself is inspired by Patti Smith and Nick Cave, as well as the photographs of architect John Pawson.