Feat. Produktion is a company that works in the fields of theatre, dance music and performance, and it commissioned creative digital agency Moby Digg to develop its new brand identity.

Firstly, the new logo is the result of the abstraction of different dance moves, reassembled to compact compositions and based on simple geometric shapes; lines and circles.

Secondly, the visual identity is simple and clean, using various shades of grey, to focus more on the form than on anything else.

Designed to work on digital and analogue formats, Moby Digg successfully produced an elegant, strong and clever brand, achieving simplicity and balance resulting in a unique, minimalist and memorable logo.