Copenhagen-based graphic design studio 2Y recently introduced their conceptual visual identity for a modern boutique bakery, brød. It is to be located in Copenhagen, where the craftsmanship of breadmaking relives its splendour while the ever-growing popularity of bake-shops raises the bar for upscale bakeries.

The creative minds behind 2Y studio, Olga Loy and Emil Galazka, explain:

The word “brød” itself with its straightforward meaning in harmony with the no-nonsense typography of the logo implies the simple approach taken by the bakery. The core values are in the spotlight, while any unnecessary elements distracting attention from the baking itself are removed. The clean and sharp lines of the logo leave a lasting impression.

2Y studio have managed to make something look simple, effortless and beautiful, which is one of the most challenging aspects of creative endeavours. Although we seldom celebrate concepts like this on Minimalissimo, this project deserves recognition because it is not only understandable, it is as little design as possible.