A vision of the perfect watch — affordable as well as classic and trendy at the same time. It brought together an elaborate group of entrepreneurs from Switzerland, France, Italy, Belgium and Estonia under the name of Greyhours. Their dream was to design and market the most essential watches, combining sober elegance with modern solidity. Two beautiful minimalistic models have come to life since Greyhours made its dream come true. One black, one white, both very expressive in their pure essence.

While Greyhours relies on traditional Swiss watchmaking expertise, this is combined with forward-looking manufacturing techniques from Asia. This way, they bring together classic materials like italian leather with modern techniques, such as diamond-like carbon coating. The most alluring aspect about Greyhours watches is their nostalgia-free approach towards an item that can and should be handed down from generation to generation, while telling a story about the moment in history in which it was designed.

Greyhours are also offering our Minimalissimo readers a 15% discount with the code: XX-FEEH-E73F-1807-8975