industrial design

Guidelines, designed by Dutchman Frederik Roijé, is an innovative wall fixture that functions as a magazine rack. The magazines are held in place by two bent metal frames, one on top of the other. The manner in which the magazines are displayed is as if they were works of art. The playfulness of the structure conceals its surreptitious functionality. If I didn't know better, I would have enjoyed this piece purely for its design.

I also find it interesting that, when looked up from the front, nothing but thin lines could be seen - it seems as though the magazines and rack amalgamate inconspicuously. Furthermore, the white colored rack placed against a white wall gives the illusion that the magazines are floating.

In the shop