Minimalissimo

Homage to Dieter Rams

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South Korea based industrial designer Kim Seongjin, a recent graduate from Hongik University, has designed a digital camera that pays homage to Dieter Rams. Rams's work in the 1950's and 60's for German consumer products giant, Braun, has proved to be hugely inspirational over the years and so Seongjin has designed this simple, minimal, and incredibly beautiful digital camera concept. One that I would love to see produced.

As a designer, understanding the design DNA of a particular company is important, and as a tribute to Braun, I wanted to create a new generation product with Braun's design DNA of the 1950's.

If you are not familiar with the work of Dieter Rams during his time at Braun, there is a fantastic purchasable collection over at das programm.

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