Inside Instagram: Rachel Keeley


Rachel Keeley - @haussmith - is a London based mid-century and Scandinavian modern enthusiast currently working on putting together her own mid-century furniture and home décor collection, which she is looking to launch in the new year. Today however, we gain an insight into Rachel's superbly captured Instagram that I am sure will inspire many of our readers.

What is the inspiration behind your minimalist photo collection?
I'm very much "a place for everything and everything in its place" type of person. I take solace from the neat and orderly and appreciate the sense of calm that can emanate from a clutter-free space. I try to ensure these philosophies and elements are evident in my photos.

How does your surroundings impact your creativity?
With two young children, my home is never as clean and tidy as I would like – indeed, when it comes to the small people I frequently have to shelve my "a place for everything and everything in its place" mentality! So attempting to create a sense of order among the chaos of toys and related paraphernalia can be extremely therapeutic and help spark my creativity.

When and how do you decide to take a photo?
I'm constantly rearranging and editing my home in order to connect or re-connect with the objects in it. Invariably this process either leads to an idea for a photo or results in one.

What is your favourite quote on minimalism?
"Minimalism is not a lack of something. It's simply the perfect amount of something." – Nicholas Burroughs

Would you like the opportunity to have your minimalist Instagram collection featured? Please use the hashtag #minimalissimo on any photo you capture.

In the shop