Minimalissimo

Key Calendar

industrial design

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Nendo’s Key Calendar challenges the way we track time. The Key Calendar is a device that both requires interaction, and encourages it. The use of keys to indicate the month, days and days of the week are indicated by inserting each key. Originally produced in 2004, this piece still embodies the minimalistic aesthetic that deems it timeless. Nendo is a master of this.

In a way, the traditional advent calendar also requires the user to create a relationship with the time piece, whereby the behavior of opening a door each day, then reveals its contents. Similarly, Nendo plays by similar rules. Each day, the calendar requires the user to actually move sequential key pieces, to update the time indicated. This challenge of engagement helps change the interface of how time is tracked and requires the user to search for it, engage with it, and be aware of it.

The key is also a symbol of the unlocking of a new door, ie. a new day. I like this.

Photography courtesy of Hiroshi Iwasaki.

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