Lac Blanc Zurich is a luxury line of detergent and fabric shampoo with a fantastic packaging design developed by mousegraphics, winner of the Studio of the Year in the The Dieline Awards 2015.

Plastic white bottles, black typography and black minimalist graphics that explain the use of each product in a simplified but clear and effective way. These are the main characteristics of this excellent work for a high market status, with costumers characterised by being upper class, design conscious and eco-friendly. The studio explains the work to us:

We were asked to design for a laundering collection of high end, especially scented, natural products. We aimed for a black and white, fine design approach, placing emphasis on the use of lines. Each product (classic and baby fabric conditioners, delicate wash and wool-cashmere shampoo), is differentiated by the delicate shapes on its packaging. Encapsulating the company logo these shapes become its elegant extension -transformation so that customers can immediately identify both use and value.