Simplicity in design is fairly divisive, often challenged because of how seemingly “easy” it is. Something I quite strongly, disagree with. I was recently introduced to an impeccably curated and insightful book that quashes the minimalism myth.

When at its most accomplished, simplified graphic design is so well considered and so well balanced, that it gives the impression that it was created with little effort. It just works.

MIN: The New Simplicity in Graphic Design, is a new visual culture book authored by Stuart Tolley, the creative director and founder of Transmission, which is published by Thames & Hudson. The book beautifully and brilliantly documents some of the best examples of contemporary simplified graphic design, which have come to the fore, challenging the ornamental graphic design that has saturated the market over the last decade.

The 288 publication is the first thorough look at the rebirth of simplicity in graphic design and showcases around 160 outstanding minimalist designers working across a wide range of formats and media. Divided into three sections — Reduction, Production, Geometry — each opens with an exclusive in-depth interview with Cereal Magazine, BVD and Erased Tapes Records.

Photography by Transmission.