There aren't many ways to truly intervene into a consolidated space such as the rich interiors of a Venetian palace without the risk of irrevocably altering that space.

Lorenzo Vitturi, an Italian photographer and ex-member of Fabrica, Benetton's communication research center, managed to create a highly dramatic atmosphere (in an already dramatic space) with a very minimalist intervention: a rectangle of white neon light.

Vitturi says:

The intention was to transform the historic environment of the palace into a metaphysical space playing with the contrast between classic and contemporary.