New Borne

Maxime le Grelle

A physical window framing a digital experience. That is what Belgian industrial designer Maxime le Grelle conceived and developed in 2020 in collaboration with beauty brands, for them to display their custom software on the product. The physical product was then in use in retail spaces to educate customers on new releases, events, and brand culture. The product was in use through the retail channel of ICI PARIS XL across Belgium and Luxembourg.

The front has a 1460px touchscreen display, a top 1080p front-facing camera and a 65mm speaker in the middle centre. The back has a power connector and an SD card reader to upload software updates offline. The main body is made of 3 oak panels which have been CNC machined.

In the shop