Close to the end of 2010, Swatch released the New Gent collection. New Gent is a new version of the classic Swatch Gent. Most prominently, it's a bit bigger.

With its sober, light and comfortable design, the New Gent is a welcome alternative to the oversized, feature-packed, expensive watches. Swatch understands classic and contemporary design.

The New Gent has the unique quality that it fits with any style, from sport to smart. It's available in ten combinations, raging from full black to full white, with light contrasts of colour in between.