Nope, this is not a lipstick. It's a digital camera.
Actually, it's a concept camera. It sprung from the mind of designer Tino Klaehne, and he calls it the OneShot Camera. It has no buttons (you click it like a ballpoint pen), and no LCD display (which brings back the surprise element from shooting to analogue film).
Also, it doesn't have batteries - you shake it to produce power through piezoelectricity - so it's even eco friendly. Nice!