industrial design

Ludovica and Roberto Palomba, the two founders of my favorite Italian design agency Palomba Serafini, designed radiator Square for manufacturer Tubes with a vision:

"We wanted to investigate the concept of formal reduction as a 'qualifying value'. We believe that formal reduction of an object does not mean just simplifying it, but revealing its essence, its core, its most intimate part, its deepest nature."

Its features of technical and formal innovation earned Square the 2007 Red Dot award in the "Product Design" category, and the 2008 Design Preis awarded by the German Design Council. And a post on Minimalissimo ;-)

In the shop