Stone Concept is a Hungary-based company specialised in paving and cladding, using just premium natural stones from mines all over the world that are processed in its own workshop. Its stones can be seen from monumental squares of Budapest to exclusive floors in private residences.

The company recently launched a new identity to celebrate its twentieth anniversary, a project developed by London-based branding and design studio DekoRatio Design, whose main purpose was to establish a strong and powerful brand image for the future.

The new logo stands out by a characteristic letter S—that works as symbol on its own along the whole identity. Copper and grey tones are mixed brilliantly, producing a striking combination that is stands out by using different textures, reliefs and cuts in the different elements of the stationery. Without doubt, this is simple, elegant and remarkably minimalist branding.