The Shirt Never Sleeps
![](https://minimalissimo.com/media/pages/articles/9/the-shirt-that-never-sleeps/71e2ef6520-1679920372/the-shirt-that-never-sleeps-1-600x-q60.jpg)
Founded in 2012, Tangent GC is a Swedish firm who specialise in organic garment and shoe care. They recently extended their product range to include skin care featuring a series of perfumed, organic soaps.
The TGC100 series is including TGC101 Oud, TGC102 Yuzu, TGC103 Burnet, and TGC104 Tiaré, launched last November and are prepared with only natural ingredients; pure vegetable oils, lye, cellulose gum, salt and water. No colour, no preservatives, no petrochemicals.
We believe that just a glimpse into nature’s storehouse is all we need to provide us with the answer we are looking for. One source — one fragrance. It fits our expression well, quite uncomplicated.
All these characteristics can be used to describe its branding and packaging design: purity, colourless and only using the necessary elements. And when your branding and packaging represents the features of your product so well, you know the work couldn't have been done better.
A printed visual exploration of built environments within the spectrum of minimalism in 232 pages