Founded in 2012, Tangent GC is a Swedish firm who specialise in organic garment and shoe care. They recently extended their product range to include skin care featuring a series of perfumed, organic soaps.

The TGC100 series is including TGC101 Oud, TGC102 Yuzu, TGC103 Burnet, and TGC104 Tiaré, launched last November and are prepared with only natural ingredients; pure vegetable oils, lye, cellulose gum, salt and water. No colour, no preservatives, no petrochemicals.

We believe that just a glimpse into nature’s storehouse is all we need to provide us with the answer we are looking for. One source — one fragrance. It fits our expression well, quite uncomplicated.

All these characteristics can be used to describe its branding and packaging design: purity, colourless and only using the necessary elements. And when your branding and packaging represents the features of your product so well, you know the work couldn't have been done better.