industrial design

Recently I realised that there is no post about Apple on Minimalissimo. If there is one brand that has brought us simple, minimalist and perfect design, it's Apple.

Impressively, this post could be about any of Apple's products. I chose the iMac however, because to me it's the most representative product of the brand. The iMac has fundamentally changed the classic concept of a computer - a bulky CPU, monitor and tons of black wires - combining them in just one element.

London born Jonathan Ive, senior vice president of Industrial Design at Apple, has been responsible for the iMac's design since the G3 version. It's in the iMac G5 that each detail has been refined to the maximum: design, fineness, materials...

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