package design

Malin+Goetz are a family-owned skincare company based in New York. Their products are suitable for everybody, especially those (like myself, unfortunately) with sensitive skin. I have been using products from their range for the last couple of months, and so far I have been very impressed with how well they work. Many of you may already be familiar with the brand, but I wanted to share my experience within the context of this site, as I quite enjoyed reading about their minimalist approach to the skincare industry in Celia Ellenberg's article on

Combining Goetz's marketing and design background with Malin's experience in beauty retail at Saks, Barneys, and Kiehl's, the idea behind the brand was to make the increasingly complicated skincare landscape more navigable.

"The mantra of simplicity started with our grandmothers," says Malin. "They used cold creams and Lubriderm and they had beautiful skin at 90."

Malin+Goetz products are available at Vetted, run by Antonio Carusone of AisleOne, who is probably a fan of the simple typographic-style product design.

In the shop