Inside Instagram: Sara Medina Lind


Sara Medina Lind@saramedinalind — is a half Swedish, half Canarian freelance art director and photographer currently living in Vasastan, Stockholm. In between working on visual identities, product photography and shooting interiors for magazines, Sara has put together a remarkably beautiful photo collection of her home where any minimalism enthusiast would dream of living. We caught up with Sara to get to know a little more about the photographer behind the lens.

What is the inspiration behind your minimalist photo collection?
I often get inspired by sunlight, architecture, materials, shapes and feelings. A tiny detail can be inspiring too. I like to focus on one thing at a time, to keep it simple and clean.

How does your surroundings impact your creativity?
I always feel a bit more creative when traveling to new places. To meet talented people also brings my creativity forward. Calm places often inspire me the most, places where stress doesn’t exist.

When and how do you decide to take a photo?
When I feel inspired and have an idea I quickly grab my camera! Sweden is a very dark country so this time of year when the light starts to show I feel more creative and find it easier and more fun to shoot. I often have to have a clear idea of what I want to capture before starting to shoot, if I don’t, the result often isn’t as good as I had wished.

What are your favourite words on minimalism?
Minimalism is clearness and calmness to me. Focus on the details and get rid of the unnecessary.

Would you like the opportunity to have your minimalist Instagram collection featured? Please use the hashtag #minimalissimo on any photo you capture.

In the shop