Tokyo-based design office id created a charming wooden garden, for coffee appreciation in its simplest form, for Café Ki. The ambient is a case study for tiny shops, affirming its visual identity through a strong concept and leaving unnecessary embellishments behind.
The café consists of a large white canvas in which tables are organically supported by black branches; mimicking a patch of woods. It is worth noting that Ki means Tree in Japanese — the pictogram-like simplification is quite elegant and straightforward — no gimmicks here.
The brand identity of Café Ki keeps it functional and affordable with smart stickers and simple print materials as tools for serving each customer’s coffee needs. Not only does the café offer a sharp visual distinctiveness, but I reckon, would make for a great brand to import as a franchise.
An increasingly rare and satisfying equation: affordability + style.