The Australian label Bassike is well known for their structured collections that emulate both minimalism as well as the carefree attitude of beach living. In their Spring Summer 2013 Women's Campaign, each piece appears well tailored while looking relaxed; chic in the minimal palette and elegant in forms and material.

Reputed for using high quality in material and an emphasis on local production, Deborah Sams and Mary-Lou Ryan, the duo behind the label, always design with comfort in mind for both sexes:

The beauty of bassike is its appeal to men and women whose easy-going style still requires an element of subtle luxury. Bassike’s very specific aesthetic is influenced by the contrasts of loose australian beach style and the integrity and simplicity of japanese design.

Draw-string and dropped-crotch pants have not looked any more stylish on women with Birkenstock sandals. This collection Bassike has taken relaxed luxury to another level.