Minimalissimo

Calvin Klein fall campaign 2010

fashion

Stay up to date

The Minimalissimo newsletter is sponsored by aprile, the hanging chair.
It's also supported by Ludovic Leroy and 29 others.
If you enjoy what we’re doing, consider joining this group.

With their Fall 2010 line, Calvin Klein has appeared once again on our minimalist radar, thanks to CK’s creative director Francisco Costa.

In their ad campaign, Calvin Klein introduces Dutch supermodel Lara Stone as their new face. In a recent interview with WWD, Costa explains why:

I conceived my fall 2010 collection with a self-aware and assured woman in mind. For me, Lara was the perfect choice [..] because she is a woman who epitomizes confidence and sensuality.

I couldn't agree more: nothing says sexy like confidence paired with minimalism.

Photography by Mert & Marcus.

In the shop