D/A Clock

industrial design

New York City based designer Alvin Aronson has created this beautiful and unique digital wall clock. Measuring (h)500 x (w)1000 x (d)100 mm, the D/A Clock is made from DuPont Corian and steel mechanics.

Aronson explains:

The mechanised segments of this digital clock slowly protrude from the surface to reveal the current time. When a segment retracts, it disappears seamlessly into the face of the clock. The slowly transitioning segments lend the clock a physical dimension as well as a fluid animated quality, resulting in an object that exists somewhere between the analogue and digital realms.

Although I am personally more fond of analogue clocks, this is a wonderful design with seamless transitions, which I think would have a real presence in an office, for example.

In the shop