Minimalissimo

GLOO

homewares

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Design
Nendo
Photography
Akihiro Yoshida

Japanese multidisciplinary studio Nendo are the makers behind a small collection of stationery items with a highly minimalist aesthetic. The works consisted of both product and graphic design for the brand GLOO. The wordmark has a subtle but clever detail: a raised corner that appears as if it needs to be glued down. The collection consists of just five items, including glue stick, tape dispenser, and roller tape glue. The main body of the products were finished in matt white and the logo and other information were printed in small font with medium contrast so that it won't be unnecessarily informative on the desk. An interesting detail, as a rule across all the products, colours used as an accent represent their functions, such as "grey = standard", "red = strong adhesion" and "light blue = re-stickable".

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