Jil Sander Fall 10


Pared-down with a slight techno vibe. And—who knew? Creative director Raf Simons was inspired by Lara Croft for Tomb Raider. His vision for the Jil Sander fall 2010 collection: "Women who have a target, and go for it."

Jil Sander is a German fashion brand known for understated, minimalist design. The fall collection included form fitting mini-mini dresses, retro plaid and super cool, flat, velcro-strapped leather boots; the girls wore the ‘no make up’ make up look. Mr. Simons’ aesthetic is very futuristic and intellectual. He has an analytical mind for practical design.

Fashionably stark and seriously cool. A stripped-down look for a woman who has an incredible self-consciousness about everything. In some ways, I am suggesting a feminist view toward minimalism. I think I am testing the structural foundations of minimalism. Nothing about simplicity is easy, is it?

In the shop