Kapital Training is a fitness app—currently available on iOS—with highly personalised fitness coaching programs inspired by High-intensity Interval Training. Tested by top athletes and validated by experts in health and sports, it has become a reference among the digital coaching options.
The concept of Kapital Training is based on training, nutrition, and mindset, and these concepts formed the basis of the exceptional and minimalist branding designed by Elle Visual, a graphic design studio focused on identity creation and located in Naples, Italy.
The movements of various workouts also contributed to the inspiration for the suggestive symbol, created by modifying the letter K and illustrating a sense of movement and grit. This symbol runs through all elements of the black and white identity as well as the brand’s entire product range, which includes resistance bands, straps, a sports towel, and recovery ball.