Matthew Ames x Weekday - Prairie


Matthew Ames is an American fashion designer, graduated from the School of the Art Institute of Chicago. With a minimal aesthetic much comparable to Christophe Lemaire, Ames started his own brand in 2005 in New York.

In 2011, the designer took a break for a tutorship at the Savannah College of Art and Design. For Spring 2013, Matthew Ames came back to the fashion scene with a collaboration with Weekday simply called Prairie.

Prairie is a loose-silhouetted collection whose garments show off a certain ease both to the mind and to the eyes. What's exciting about the collection is the excess use of denim, a fabric of casualty. Nevertheless, different shades of blue denim embrace every stitch - presented through square pockets, mandarin collars, deep slits, and asymmetrical cuts - giving an elegance to the collaboration.

Ames said:

It’s about focusing on what is integral to the design. It’s something quiet, but powerful. 

Photos Courtesy of Weekday.

In the shop