Milan Prada Men’s Fall 2010


Straightforward. Milan-based fashion house Prada is not known to follow trends. At Milan menswear fashion week, Muccia Prada, promoted comfort and practical chic. Everything was about easy dressing and staying true to yourself.

No-fuss lines. Prada’s clothes are conceptual with structural strength. This time, Muccia showcased preppy stuff, mostly casual; a very polite style. The retro vinyl look and the shrunken sweaters reinforced fun and brightness. Men's fashion is rarely dramatic.

Is the best design invisible? Don’t call me a traditionalist, but isn't that what design is all about? Re-working and altering what already works? Small touches. Minimal complexity—is that what minimalism means to you?

In the shop