Brand Spirit
![](https://minimalissimo.com/media/pages/articles/4/brand-spirit/50b0f757b1-1707244201/brand-spirit-01-600x-q60.jpg)
Miami based company OCDesk, the self-proclaimed crusader for a more organized world (OCD - see what they did there?), created an OCDock - a neat iPhone docking station that attaches to your iMac and Thunderbolt monitors. The product's most notable feature is the paper-thin cable that runs underneath the display stand, making it look wireless. Here is what designers say about OCDock on their already fully successful Kickstarter page:
Less truly is more, but only so if the function is at the core. With these inspiring design principles in mind, we wanted to create a scaled back dock that would use as little material and space as possible while offering the most feature rich and comfortable docking and undocking experience.
Designed as a seamless companion to Apple devices, OCDock is made using the same technologies and materials. It has been CNC machined from a solid piece of high-grade aluminium, glass bead blasted and anodized to match the finish of the iMac/Thunderbolt Display. The piece is also ergonomically conscious. It makes an iPhone easy to interact with while charging. Check out the video to see OCDock in action.
A printed visual exploration of built environments within the spectrum of minimalism in 232 pages