I was recently introduced to the New Zealand fashion brand, I Love Ugly — specifically their simple, stylish and sublime Samuel Watches Series.

The Samuel Watch Series features a simplified design for a timeless touch. The minimal design provides an everyday wear and features a silicon strap for something different, laser engraved logo, hardened glass face and a quality finish.

Available in black, grey and mint colours, this affordable series brilliantly captures the essence of a wrist watch with its clean, readable dial, thin time indicators and simplified brand mark. The minimalistic packaging must also be recognised as an example of beautiful design in itself.