Minimalissimo

Space

graphic design

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Italian brand designer Lorenzo Rocco has developed a beautiful and elegant identity for Space, a company that provides luxurious and innovative architectural products including doors, windows, kitchens, bathroom furniture, stairs, and contract furniture—supplied exclusively from the top leading manufacturers around the world.

The main characteristic of Space’s logo is the strong tracking between the letters and also a single segment placed on the letter A, that represents the basis of each project. The entire identity was designed with a strict palette of white and black, which reflects the high standards of the brand.

For me, the most striking feature of this work is how exquisitely the brand was applied to each element that compounds it, assisted by the beautiful black and white photographs of architecture and construction details.

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