package design

Acclaimed designer Tokujin Yoshioka has produced an exceptional packaging design for the Japanese skincare brand Three; a brand represented by natural, honest and creative elements, that are symbolised in the triangular form of the bottles and tubes.

The cap of each product stands out by the natural stone pattern applied, which reflects the beauty and essence of nature. The triangular form is delicately tapered from the top to the bottom, a unique detail that fits the hand comfortably, and brings a deep connection between mind, body and the three elements of Three, as Yoshioka explains.

A cleansing oil, clearing foam, treatment lotion, treatment emulsion, and treatment cream are all included in the range of products of Three, and with the minimalist packaging complimenting a simple and clean branding design, a perfectly harmonious combination of elements come together beautifully.

In the shop