Oslo-based award-winning creative studio Reklamekollektivet has designed this fantastic identity for Tower, a new urban coworking space located in the centre of Bergen, where offices and network areas are available for entrepreneurs. We invited the studio to explain its concept:
The identity is centred around the idea of translating human behaviour into digital pixels visualising coworking. Tower is the structure around the dynamics of people—the physical space around workers.The development of this initial idea has resulted in a strong and dynamic brand where the initial elements—line and dots—change on different patterns, creating a live brand, especially highlighted on digital media.
What we find remarkable is how the identity was perfectly applied across all platforms; form print to interior design, done in collaboration with interior architecture and design company Tønder, which is a perfect example of how branding can be utilised to the interior.