Jil Sander Fall 13 Menswear
![](https://minimalissimo.com/media/pages/articles/5/jill-sander-fall-2013-menswear/13f2a1d235-1707243140/jil-sander-fall-2013-menswear-1-600x-q60.jpg)
Natural growth. This basic principle is not only valuable for UK based fashion label Cotton Love's fabric choice, it is also their very healthy idea of developing a brand. Having established a neat niche online shop which started out as a vintage curation platform, it is a natural and highly welcomed next step to establish Cotton Love's in-house collection for both sexes, galvanizing the style and attitude of its trustful customers. It is no question that the Kickstarter funding project, which is a requirement to start production, will be a success.
Launching via Kickstarter on a pre-order basis ensures that, as a small independent brand, we are able to fully realize our vision, manage production quantities and maintain manufacturing within the UK.
I really like the attitude of founder Nigel and creative director Ruth, focusing on independence in a very competitive industry. But, more importantly, being a potential future customer, I love the very pure and refined clothing they design, focused on honesty of construction and a distinguishable identity.
A printed visual exploration of built environments within the spectrum of minimalism in 232 pages