Minimalissimo

Cotton Love

fashion

Natural growth. This basic principle is not only valuable for UK based fashion label Cotton Love's fabric choice, it is also their very healthy idea of developing a brand. Having established a neat niche online shop which started out as a vintage curation platform, it is a natural and highly welcomed next step to establish Cotton Love's in-house collection for both sexes, galvanizing the style and attitude of its trustful customers. It is no question that the Kickstarter funding project, which is a requirement to start production, will be a success.

Launching via Kickstarter on a pre-order basis ensures that, as a small independent brand, we are able to fully realize our vision, manage production quantities and maintain manufacturing within the UK.

I really like the attitude of founder Nigel and creative director Ruth, focusing on independence in a very competitive industry. But, more importantly, being a potential future customer, I love the very pure and refined clothing they design, focused on honesty of construction and a distinguishable identity.

In the shop