Natural growth. This basic principle is not only valuable for UK based fashion label Cotton Love's fabric choice, it is also their very healthy idea of developing a brand. Having established a neat niche online shop which started out as a vintage curation platform, it is a natural and highly welcomed next step to establish Cotton Love's in-house collection for both sexes, galvanizing the style and attitude of its trustful customers. It is no question that the Kickstarter funding project, which is a requirement to start production, will be a success.

Launching via Kickstarter on a pre-order basis ensures that, as a small independent brand, we are able to fully realize our vision, manage production quantities and maintain manufacturing within the UK.

I really like the attitude of founder Nigel and creative director Ruth, focusing on independence in a very competitive industry. But, more importantly, being a potential future customer, I love the very pure and refined clothing they design, focused on honesty of construction and a distinguishable identity.