Mexican branding firm Anagrama have designed the visual identity for the high-end pastry and confectionery shop Xoclad, located in the Mayan Riviera.

In a place bustling with tourist activity, Xoclad needed to communicate the area's strong Mayan culture in a classy way that could never be called cliché or tacky.

The designs are based on a contemporary interpretation of antique mayan art and architecture ornamentation, with a bold monochromatic labyrinth-like pattern as the central element for all the visual elements of the brand.

A pop of candy-toned green and pink complete the color palette, with just enough brightness to complement the sober, clean feeling of the brand and leave a mouth-watering desire to consume their products!