industrial design

Designed by Florence-based Sabrina Fossi Design, a studio focused on handcrafted homeware items, FreakishWatch is a stylish and lightweight watch with a very original design that the studio spoke to us about:

The original idea was based on a simple principle: making an analogue clock which was as easy to read as a digital clock. Just one simple advantage: to be easy to read, for everyone — young and old alike! Designed to focus on the current time and little else: just on simplicity, neatness and immediacy; a little ‘window’ on the current time: the FreakishSegment, the section that “reads the time”! Basically, a “digital hand”.

Available in black and in a more casual yellow, its materials have been carefully chosen: 24 hours lined up onto an aluminium disc, encased into a thin, 36mm stainless steel case and supported by a genuine leather watchband.

FreakishWatch is currently running its Kickstarter campaign to be realised and just need one more step and your support.

In the shop