Heineken and French designer ORA-ÏTO teamed up again after previous collaborations. Back in 2002 ORA-ÏTO received the ‘oscar for the best packaging’ for his aluminum Heineken bottle. The outcome of the latest collaboration is a new limited edition set of 100% sustainable aluminum bottles; the Icone Pure.
ORA-ÏTO is the brand name of the designer Ito Morabito. Morabito describes his style as simplexity. He says:
All my designs look very simple, but I can tell you it is very complex to make it happen.
The new bottle is white with a green dotted inscription and featuring the iconic green logo of Heineken on the front and back.